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Over the years, I have worn many hats — graphic designer, art director, lead designer, illustrator, collector, team player, and even florist — each shaping my creative perspective. At my core, I am a designer driven by curiosity, craftsmanship, and a passion for meaningful brand storytelling.
My work has helped global brands such as adidas, DFNS, Foot Locker, Kroger, Nike, The North Face, UFC, and Walmart translate their vision into impactful design solutions.
Knowledge & skills Art Direction
Graphic Design
Illustration
Packaging
Branding & Identity
Concept Development
Pattern Design
Photo Production & Post
Print Production
Product Development
Sketching
Spacial Styling
Spray Painting
Typography
ADF Paris 2025 — Innovation Award adidas by DFNS Footwear Protector — Powered by AIR,
as Lead Designer at DFNS B.V.
German Packaging Award 2024 — Design Category DFNS Footwear Protector — Powered by AIR,
as Lead Designer at DFNS B.V.
© Werner Hötzel 2026.