Over the past years I’ve been a graphic designer, artist, cap aficionado, team player, art director, florist, lead designer, illustrator, collector, parent — all while staying endlessly curious.
Most of those titles still define me today, as I continue to enjoy working in design processes and original branding production, while watching my two children grow up.
As a creative professional, I have led projects that delivered innovative, brand-aligned solutions for adidas, Bloomia, DFNS, Kroger, Nike, The North Face, UFC, and Walmart.
Knowledge & skills
Art Direction
Graphic Design
Illustration
︎
Branding & Identity
Concept Development
Packaging
Pattern Design
Photo Production & Post
Product Development
Sketching
Spacial Styling
Spray Painting
Typography
Art Direction
Graphic Design
Illustration
︎
Branding & Identity
Concept Development
Packaging
Pattern Design
Photo Production & Post
Product Development
Sketching
Spacial Styling
Spray Painting
Typography
︎ German Packaging Award 2024 — Design Category
DFNS Footwear Protector — Powered by AIR, for DFNS B.V. + TUBEX GmbH.
Selected Works
︎ PDF Upon request.
Contact
︎ werner.hotzel@gmail.com
© Werner Hötzel 2025.