Selected Works
︎ PDF Upon request.



Contact
︎ werner.hotzel@gmail.com

︎ Linkedin
︎ Instagram









Over the years, I have worn many hats — graphic designer, art director, lead designer, illustrator, collector, team player, and even florist — each shaping my creative perspective. At my core, I am a designer driven by curiosity, craftsmanship, and a passion for meaningful brand storytelling.

My work has helped global brands such as adidas, Bloomia, DFNS, Kroger, Nike, The North Face, UFC, and Walmart translate their vision into impactful design solutions.





Knowledge & skills
Art Direction
Graphic Design
Illustration

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Branding & Identity
Concept Development
Packaging
Pattern Design
Photo Production & Post
Product Development
Sketching
Spacial Styling
Spray Painting
Typography









ADF Paris 2025 — Innovation Award
adidas by DFNS Footwear Protector — Powered by AIR,
for DFNS B.V. + TUBEX GmbH.


German Packaging Award 2024 — Design Category
DFNS Footwear Protector — Powered by AIR,
for DFNS B.V. + TUBEX GmbH.


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(nothing but) 2012
Solo show — at Naranja Verde, Buenos Aires.







 © Werner Hötzel 2025.